Here’s a very nice video made by Yavneh to promote their school:
Similar ones can be found on Noam and BPY’s websites. Some of them may have been made by volunteers but some had credits at the end that seem to imply that they were made by outside companies.
The Jewish Standard is littered with ads promoting every
local Day School. Many of our minivans
have glossy magnetic bumper stickers with our school's logos embossed on them.
From the perspective of each individual school, these
marketing tools make sense. Spend a
couple hundred thousand on marketing and attract a few dozen more kids to your
school every year. But from the
perspective of the entire community it is money down the toilet. Every school is spending money competing with
the other schools for the same prospective students. (Surely we agree that
no one who sends to public school will spend a fortune sending to a Yeshiva
because of a full page color photo of some smiling kids in kippot and skirts.)
Wouldn’t it make sense for all the Yeshivot to get together
and agree to limit marketing expenses to a certain amount per child? Can’t this be a win-win for all
involved? For the lawyers out there
would this violate an anti-trust provision?
Thoughts?
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