He'atid is encouraging volunteers to help assemble furniture and computers at the school to reduce costs of hiring outside vendors. And I'm guessing from the quality of the video below that it was done by a volunteer as well. We've done posts about marketing expenses and whether or not its really worth it for schools to pay to have slick videos produced to market the schools. Hopefully He'atid can utilize the volunteer army they are assembling to help make good on the cost reductions they promised.