Tuesday, July 2, 2013

Pre-K Price Wars

Here is the price of Pre-K at each BC JDS.  One of these things is not like the others:

He'atid   $7,990
Moriah   $8,500
RYNJ     $8,500
Yavneh  $8,750
Noam    $8,950
BPY    $12,700

You have to give credit to BPY for not caving in to pressure from the new competition and slashing pre-school prices as the other schools did.  But you have to wonder whether this is going to impact the sustainability of the school.  The reduced pre-k enrollment for this coming year could hurt them in the future if parents send to other schools to save money in pre-K & then keep them in the other schools by default in later years.

They may try to make up for high prices with generous tuition assistance but they have to take into account that a lot of upper middle class families don't want to subject themselves to the tuition assistance program, and don't want to feel that they are accepting charity.


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End Welfare's avatar

End Welfare · 612 weeks ago

Interesting that BPY apparently is growing at a very fast clip and their pre-k is bigger than ever despite being thousands more than all the other schools. I'm not saying this to shill for BPY - I could care less one way or the other. This is just an observation
1 reply · active 612 weeks ago
They've been adding a grade every year so of course they've been growing but I think their pre-k is going to be much smaller this year.
-YD
Even if their prek is slightly smaller next year but the same size as the other schools ( minus heatid), it means they are doing way better in the income area than the others.

Lowering tuition in pk is not necessarily attracting new families. It's clear that it is a one year savings. When choosing a school for the next 10-20 years, how much does that really factor in.

I understand heatids pk growing since it is a savings year over year, but I dot quite understand why every school lowered to match when it clearly doesn't increase enrollment.

The pk market is completely oversaturated between nurseries, daycares and day schools. The fact that BPY is pulling in similar numbers to the other schools at thousands of dollars more speaks volumes to the quality of the program they are offering.
I'm not sure it speaks volumes to the quality of the program they are offering but rather they attract mostly Englewood families who generally on a whole have more means than Teaneck/Bergenfield.
Why does it bother anyone that there exists a school in town that charges a premium for PreK? The biggest prep school in my area charges over $20k/year for PreK, it is a fight to get your kid in... PreK, all the spots are open, so it's easiest to get in... In fact, some families have been told that after completing VPK programs elsewhere, their children weren't ready for K there, but they could do PreK there (lookup school redshirting).

Doesn't bother me that there is a Preschool option for people with more means than me. It also doesn't bother me that there exist Head Start programs for others. I choose school options that I can afford and I believe will do a good job for my children. Life is also full of tradeoffs, a better PreK year vs. 5k in college savings with 14 years to compound, if you have a ton of money, it might not matter, for others, it does.

But, to all the people insisting that Heatid was unsustainable and that schools charged the bare minimum, this should refute it (it won't, because it was obvious before and now), school charge what the market will bear like any other business. They then use price descrimination via scholarship to maximize revenues.

They then spend those revenues on whatever they want, whether that be raises for teachers, or a new 6 figure position as an administrator for their friend.

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