Here is the price of Pre-K at each BC JDS. One of these things is not like the others:
You have to give credit to BPY for not caving in to pressure from the new competition and slashing pre-school prices as the other schools did. But you have to wonder whether this is going to impact the sustainability of the school. The reduced pre-k enrollment for this coming year could hurt them in the future if parents send to other schools to save money in pre-K & then keep them in the other schools by default in later years.
They may try to make up for high prices with generous tuition assistance but they have to take into account that a lot of upper middle class families don't want to subject themselves to the tuition assistance program, and don't want to feel that they are accepting charity.